Merkle – May 2019 to Present
Senior Technical Project Manager
Clearlink – March 2016 to May 2019
Client Partner, Portent Agency – a Clearlink Company
The Client Partner position at Portent (agency acquired by Clearlink in 2017 and based in Seattle) requires a mix of Account Management, Marketing Strategy and Project Management. On a daily basis, I work with a team of strategists to educate and assist our clients with their digital marketing needs.
I am the primary contact for eight clients (1 B2B, 5 B2C, 2 Non-Profits).
Daily communication with clients
Managing and overseeing budgets
Creating, editing, and presenting monthly reports and QBRs
Pitching clients on relevant opportunities
Managing and editing deliverables across a variety of channels (SEO, PPC, Paid Social, UX, DEV, Content)
Writing for Portent.com (company site): A Marketer’s Intro to Advertising on Amazon
Online Marketing Manager
My role as a website manager of three B2C sites included managing a cross-functional marketing team of fourteen to efficiently execute day-to-day objectives in-line with business goals.
Site redesign and CMS migration
Creation of online buy flow with API
Creation of lead landing pages for Paid Search (PPC)
Implementation of WordPress blog site with an editorial calendar
Addition of new performance channel: Amazon Associates.
Optimizing, testing and developing channels (SEO, PPC, Paid Social, Design, Copy, Content Strategy, Project Management, Front and Back Development)
Reviewing, analyzing and reporting on core business KPIs
Formulating a strategy to attain short and long-term goals
Prioritized projects based on effort and impact (SCRUM PM model)
Collaborated daily with the team, channel leads, account management, sales executives and clients to ensure business goals were met
Paid Social Media Strategist
Create and manage paid ads which drove traffic from social media to landing pages for affiliate partners in the home security industry (B2C sites). My main KPI was conversions – with a specific emphasis on driving down CPA.
Create, test and optimize paid social media ads (Facebook, YouTube, Pinterest)
Organic community management on behalf of ASecureLife.com and Securitygem.com
Create and manage paid social media strategy
Collaborate with marketing team to test site variables
Manage site’s email marketing campaign
Reporting using Facebook Business Manager, KBIDs, UTMs and promo codes
Intrepid Agency – May 2014 to March 2016
Primary contact and manager of the Utah Department of Transportation’s Student Neighborhood Access Program (UDOT SNAP). Secondary contact for several client campaigns, including the U.S. Navy, Lansinoh, Oakdell Eggs, Mountain Heights Academy, and Discovery Gateway.
In addition to my tasks as a Communication Coordinator, I assumed the responsibility of:
Assisting with management and launch of UDOT’s Walking School Bus mobile application
Creating strategic organic social media plans for Utah Credit Union, Mountain Heights Academy, and Intrepid
Assisting with and managing Requests for Proposals (RFPs)
Managing UDOT SNAP email campaigns
Assisted with the Utah Department of Transportation’s Student Neighborhood Access Program (UDOT SNAP).
Managing budget and invoices for UDOT SNAP ($80k/mo. Budget)
Hiring and managing SNAP Walk n’ Roll team (six actors) for UDOT SNAP
Scheduling and coordinating 30+ assemblies at elementary schools across the Wasatch front
Assisting with planning year-end UDOT SNAP party featuring Utah Jazz
Reviewing and editing deliverables
Scheduling and managing client media events
Prepping for and accompanying clients to media events
Writing, editing, and pitching press releases; worked with media and PR Newswire to distribute
Freelance Marketing Consultant – September 2013 to November 2016
Salt Lake Power Yoga (SLPY)
Created and implemented an organic social media campaign based on SLPY’s goals. This campaign focused on two-channels, partnering with local businesses to showcase the studio’s strength as a community builder and on re-posting evergreen, user-generated content.
Facebook – 17% increase in followers 847% increase in engagement
Instagram – 53% increase in followers
Creation and implementation of organic Social Media Audit
Managing the creative relationship with freelancers
Creating and managing the monthly MailChimp newsletter (20% open-rate)
Social Studio Shop
Worked with the CEO to develop an organic social media strategy for the top client, TTC Innovations.
Creating and managing editorial calendar
Posting and engaging with users on behalf of the client
Writing blog posts for the Social Studio Shop site to increase visibility and Share of Voice (SoV)
Worked with the CEO to develop and implement a holistic marketing strategy to achieve chosen KPIs.
Google Analytics, Matomo – Piwik, Google Adwords, Google Search Console, Ahrefs, SEM Rush, Facebook Business Manager, Microsoft Suite, Slack, PR Newswire, Organic Social Platforms (Reddit – Quora –Facebook – Twitter – LinkedIn), WordPress
Westminster College – 2014 – B.A., Communication