Resume

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WORK EXPERIENCE

Merkle – May 2019 to Present

Senior Technical Project Manager

Clearlink – March 2016 to May 2019

Client Partner, Portent Agency – a Clearlink Company

The Client Partner position at Portent (agency acquired by Clearlink in 2017 and based in Seattle) requires a mix of Account Management, Marketing Strategy and Project Management. On a daily basis, I work with a team of strategists to educate and assist our clients with their digital marketing needs.

I am the primary contact for eight clients (1 B2B, 5 B2C, 2 Non-Profits).

Tasks:

Daily communication with clients

Managing and overseeing budgets

Creating, editing, and presenting monthly reports and QBRs

Pitching clients on relevant opportunities

Managing and editing deliverables across a variety of channels (SEO, PPC, Paid Social, UX, DEV, Content)

Writing for Portent.com (company site): A Marketer’s Intro to Advertising on Amazon

Online Marketing Manager

My role as a website manager of three B2C sites included managing a cross-functional marketing team of fourteen to efficiently execute day-to-day objectives in-line with business goals.

Notable accomplishments:

Site redesign and CMS migration

Creation of online buy flow with API

Creation of lead landing pages for Paid Search (PPC)

Implementation of WordPress blog site with an editorial calendar

Addition of new performance channel: Amazon Associates.

Tasks:

Optimizing, testing and developing channels (SEO, PPC, Paid Social, Design, Copy, Content Strategy, Project Management, Front and Back Development)

Reviewing, analyzing and reporting on core business KPIs

Formulating a strategy to attain short and long-term goals

Prioritized projects based on effort and impact (SCRUM PM model)

Collaborated daily with the team, channel leads, account management, sales executives and clients to ensure business goals were met

Reporting

Paid Social Media Strategist

Create and manage paid ads which drove traffic from social media to landing pages for affiliate partners in the home security industry (B2C sites). My main KPI was conversions – with a specific emphasis on driving down CPA.

Tasks:

Create, test and optimize paid social media ads (Facebook, YouTube, Pinterest)

Organic community management on behalf of ASecureLife.com and Securitygem.com

Create and manage paid social media strategy

Collaborate with marketing team to test site variables

Manage site’s email marketing campaign

Reporting using Facebook Business Manager, KBIDs, UTMs and promo codes

 Intrepid Agency – May 2014 to March 2016

Communication Executive

Primary contact and manager of the Utah Department of Transportation’s Student Neighborhood Access Program (UDOT SNAP). Secondary contact for several client campaigns, including the U.S. Navy, Lansinoh, Oakdell Eggs, Mountain Heights Academy, and Discovery Gateway.

In addition to my tasks as a Communication Coordinator, I assumed the responsibility of:

Assisting with management and launch of UDOT’s Walking School Bus mobile application

Creating strategic organic social media plans for Utah Credit Union, Mountain Heights Academy, and Intrepid

Assisting with and managing Requests for Proposals (RFPs)

Managing UDOT SNAP email campaigns

Communication Coordinator

Assisted with the Utah Department of Transportation’s Student Neighborhood Access Program (UDOT SNAP).

Managing budget and invoices for UDOT SNAP ($80k/mo. Budget)

Hiring and managing SNAP Walk n’ Roll team (six actors) for UDOT SNAP

Scheduling and coordinating 30+ assemblies at elementary schools across the Wasatch front

Assisting with planning year-end UDOT SNAP party featuring Utah Jazz

Reviewing and editing deliverables

Scheduling and managing client media events

Prepping for and accompanying clients to media events

Writing, editing, and pitching press releases; worked with media and PR Newswire to distribute

Freelance Marketing Consultant – September 2013 to November 2016

Salt Lake Power Yoga (SLPY)

Created and implemented an organic social media campaign based on SLPY’s goals. This campaign focused on two-channels, partnering with local businesses to showcase the studio’s strength as a community builder and on re-posting evergreen, user-generated content.

Notable Accomplishments:

Facebook – 17% increase in followers 847% increase in engagement

Instagram – 53% increase in followers

Tasks:

Creation and implementation of organic Social Media Audit

Managing the creative relationship with freelancers

Creating and managing the monthly MailChimp newsletter (20% open-rate)

Social Studio Shop

Worked with the CEO to develop an organic social media strategy for the top client, TTC Innovations.

Tasks:

Creating and managing editorial calendar

Posting and engaging with users on behalf of the client

Writing blog posts for the Social Studio Shop site to increase visibility and Share of Voice (SoV)

SoulSalt, Inc.

Worked with the CEO to develop and implement a holistic marketing strategy to achieve chosen KPIs.

RELEVANT SKILLS

Google Analytics, Matomo – Piwik, Google Adwords, Google Search Console, Ahrefs, SEM Rush, Facebook Business Manager, Microsoft Suite, Slack, PR Newswire, Organic Social Platforms (Reddit – Quora –Facebook – Twitter – LinkedIn), WordPress

EDUCATION

Westminster College – 2014 – B.A., Communication

 

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